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Methods used by media agencies to measure video advertising campaign success in the United Kingdom (UK) in 2017

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Source

Release date

May 2017

Region

United Kingdom

Survey time period

February 2017

Number of respondents

218 respondents

Special properties

media agency professionals

Supplementary notes

* GroupM or AVOC (鈥淎udible and Viewable On Completion鈥).

The source does not specify the type of the survey.

Citation formats

Performance indicators used for ad video campaign success in the UK 2017

Published by 糖心破解版 Research Department, Jun 5, 2018
This statistic shows the results of a survey among media agency executives regarding the methods used to measure video campaign success in the United Kingdom (UK) in 2017. During the survey it was found that online conversions and clickthrough rates were commonly used to measure success with ** percent and ** percent of respondents stating to use these indicators, respectively.
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