Question: Have you ever purchased a product or service after seeing an ad on any of the following? [Social media (i.e. Facebook, Twitter, Instagram, etc.)]
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U.S. consumers influenced by social media ads to purchase products in 2017, by gender
This statistic presents the share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by gender. According to the findings, ** percent of male respondents said they had purchased products after viewing a social media ad, while the same was true for ** percent of responding women.
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Morning Consult. (September 23, 2017). Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 07, 2026, from /statistics/760183/us-consumer-gender-social-media-ads-influence-product-purchasing/
Morning Consult. "Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by gender." Chart. September 23, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 07, 2026. /statistics/760183/us-consumer-gender-social-media-ads-influence-product-purchasing/
Morning Consult. (2017). Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 07, 2026. /statistics/760183/us-consumer-gender-social-media-ads-influence-product-purchasing/
Morning Consult. "Share of Consumers Who Have Purchased Products after Seeing An Ad on Social Media in The United States as of September 2017, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Sep 2017, /statistics/760183/us-consumer-gender-social-media-ads-influence-product-purchasing/
Morning Consult, Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by gender ÌÇÐÄÆƽâ°æ, /statistics/760183/us-consumer-gender-social-media-ads-influence-product-purchasing/ (last visited August 07, 2026)
Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by gender [Graph], Morning Consult, September 23, 2017. [Online]. Available: /statistics/760183/us-consumer-gender-social-media-ads-influence-product-purchasing/
