This question was phrased by the source as follows: "Please imagine that your favorite makeup/cosmetics brand was reported to test it's products on animals. How likely or unlikely would you be to stop purchasing that brand?"
Citation formats
U.S. consumers aversion from buying cosmetic brands tested on animals 2017
This statistic shows the likelihood of consumers in the United States to stop purchasing from their favorite cosmetics/makeup brand if it were reported that the brand test their products on animals, as of April 2017. During the survey, 32 percent of consumers reported that they would very likely stop purchasing from their favorite brand if they tested on animals.
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YouGov. (April 26, 2017). Share of U.S. consumers who would stop purchasing from cosmetics companies that test on animals as of April 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/753362/cosmetic-animal-testing-attitudes/
YouGov. "Share of U.S. consumers who would stop purchasing from cosmetics companies that test on animals as of April 2017." Chart. April 26, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/753362/cosmetic-animal-testing-attitudes/
YouGov. (2017). Share of U.S. consumers who would stop purchasing from cosmetics companies that test on animals as of April 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/753362/cosmetic-animal-testing-attitudes/
YouGov. "Share of U.S. Consumers Who Would Stop Purchasing from Cosmetics Companies That Test on Animals as of April 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Apr 2017, /statistics/753362/cosmetic-animal-testing-attitudes/
YouGov, Share of U.S. consumers who would stop purchasing from cosmetics companies that test on animals as of April 2017 ÌÇÐÄÆƽâ°æ, /statistics/753362/cosmetic-animal-testing-attitudes/ (last visited July 20, 2026)
Share of U.S. consumers who would stop purchasing from cosmetics companies that test on animals as of April 2017 [Graph], YouGov, April 26, 2017. [Online]. Available: /statistics/753362/cosmetic-animal-testing-attitudes/
