In a 2021 survey conducted with U.S. consumers, around ** percent of respondents belonging to Generation Z were found to be planning to support black-owned beauty brands. They were followed by ** percent of millennials and ** percent of respondents in the Generation X cohort.
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PowerReviews. (February 9, 2021). Share of consumers who plan to support black-owned beauty brands in the United States in 2021, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1292840/shoppers-who-plan-to-support-black-owned-beauty-brands-in-the-us/
PowerReviews. "Share of consumers who plan to support black-owned beauty brands in the United States in 2021, by generation." Chart. February 9, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1292840/shoppers-who-plan-to-support-black-owned-beauty-brands-in-the-us/
PowerReviews. (2021). Share of consumers who plan to support black-owned beauty brands in the United States in 2021, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1292840/shoppers-who-plan-to-support-black-owned-beauty-brands-in-the-us/
PowerReviews. "Share of Consumers Who Plan to Support Black-owned Beauty Brands in The United States in 2021, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Feb 2021, /statistics/1292840/shoppers-who-plan-to-support-black-owned-beauty-brands-in-the-us/
PowerReviews, Share of consumers who plan to support black-owned beauty brands in the United States in 2021, by generation ÌÇÐÄÆƽâ°æ, /statistics/1292840/shoppers-who-plan-to-support-black-owned-beauty-brands-in-the-us/ (last visited July 29, 2026)
Share of consumers who plan to support black-owned beauty brands in the United States in 2021, by generation [Graph], PowerReviews, February 9, 2021. [Online]. Available: /statistics/1292840/shoppers-who-plan-to-support-black-owned-beauty-brands-in-the-us/
