It was found that travel industry paid search ad spend on Google increased by 40 percent in the fourth quarter of 2021 compared to the corresponding period in the previous year. This growth followed a 2020 of downturns related to the impact of COVID-19. At the same time B2B industry search ad spend on Google grew by 17 percent.
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Merkle. (February 1, 2022). Paid search ad spend growth on Google in the United States in 4th quarter 2021, by industry [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/739047/google-paid-search-ad-spend-growth-us-industry/
Merkle. "Paid search ad spend growth on Google in the United States in 4th quarter 2021, by industry." Chart. February 1, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/739047/google-paid-search-ad-spend-growth-us-industry/
Merkle. (2022). Paid search ad spend growth on Google in the United States in 4th quarter 2021, by industry. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/739047/google-paid-search-ad-spend-growth-us-industry/
Merkle. "Paid Search Ad Spend Growth on Google in The United States in 4th Quarter 2021, by Industry." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Feb 2022, /statistics/739047/google-paid-search-ad-spend-growth-us-industry/
Merkle, Paid search ad spend growth on Google in the United States in 4th quarter 2021, by industry ÌÇÐÄÆƽâ°æ, /statistics/739047/google-paid-search-ad-spend-growth-us-industry/ (last visited July 24, 2026)
Paid search ad spend growth on Google in the United States in 4th quarter 2021, by industry [Graph], Merkle, February 1, 2022. [Online]. Available: /statistics/739047/google-paid-search-ad-spend-growth-us-industry/
