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Most important reasons to invest in programmatic advertising in Central and Eastern Europe in 2016*

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Source

Release date

October 2016

Region

Central and Eastern Europe

Survey time period

October 2016

Number of respondents

839 respondents

Special properties

agencies and publishers

Supplementary notes

* Refers to Bulgaria, Croatia, Czechia, Hungary, Poland, Romania, Russia, Serbia, Slovakia, Slovenia and Turkey.

Citation formats

Key reasons to invest in programmatic advertising in Central and Eastern Europe 2016

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 15, 2017
This statistic displays the results of a survey on the most important reasons for investing in programmatic advertising among publishers in Central and Eastern Europe in 2016. That year, ** percent of Central and Eastern European respondents stated that a key driver for investing in programmatic was client demand.
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