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What is your general attitude towards advertising?

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Source

Release date

September 2016

Region

Sweden

Survey time period

February 10, 2016 to February 18, 2016

Number of respondents

1,087 respondents

Age group

8-15 years

Method of interview

Online interview

Supplementary notes

This question was phrased by the source as follows: "Vilken är din allmänna inställning till reklam?"

Citation formats

General perception of advertising among children in Sweden 2016

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 27, 2017
This statistic shows a survey on the general perception of advertising among children in Sweden in 2016. During the survey period, 15 percent of the Swedish respondents stated have a very negative perception of advertising.
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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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