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Market value share of the programmatic advertising out of the digital advertising market in Italy from 2017 to 2019

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Source

Release date

August 2020

Region

Italy

Survey time period

2017 to 2019

Supplementary notes

Data on 2017 from a previous publication.
Data on 2019 include audio advertising.

Citation formats

Digital programmatic advertising market in Italy 2017-2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 7, 2020
In Italy, the share held by programmatic advertising out of the digital advertising market grew from ** percent in 2017 to ** percent in 2019. In particular, the biggest value growth was reported between 2018 and 2019.
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