Question: Which of the following online sources do you mainly use when you are actively looking for more information about products, brands or services?
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Global internet users using reviews for brand research 2017, by age
This statistic presents the percentage of global internet users who use online reviews for product research as of the third quarter 2017, by age group. During the survey period, it was found that 31 percent of respondents aged 16 to 24 years had used a customer review to research products online.
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eMarketer. (December 15, 2017). Percentage of global internet users who use online reviews for brand and product research as of 3rd quarter 2017, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/510532/using-consumer-reviews-for-brand-research-global-age/
eMarketer. "Percentage of global internet users who use online reviews for brand and product research as of 3rd quarter 2017, by age group." Chart. December 15, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/510532/using-consumer-reviews-for-brand-research-global-age/
eMarketer. (2017). Percentage of global internet users who use online reviews for brand and product research as of 3rd quarter 2017, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/510532/using-consumer-reviews-for-brand-research-global-age/
eMarketer. "Percentage of Global Internet Users Who Use Online Reviews for Brand and Product Research as of 3rd Quarter 2017, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Dec 2017, /statistics/510532/using-consumer-reviews-for-brand-research-global-age/
eMarketer, Percentage of global internet users who use online reviews for brand and product research as of 3rd quarter 2017, by age group ÌÇÐÄÆƽâ°æ, /statistics/510532/using-consumer-reviews-for-brand-research-global-age/ (last visited July 25, 2026)
Percentage of global internet users who use online reviews for brand and product research as of 3rd quarter 2017, by age group [Graph], eMarketer, December 15, 2017. [Online]. Available: /statistics/510532/using-consumer-reviews-for-brand-research-global-age/
