| Characteristic | Estonia | Latvia | Lithuania |
|---|---|---|---|
| Commentary on current events (e.g., on society, politics, economy, etc.) | 33% | 45% | 40% |
| Reviews (e.g., on products, books, places, etc.) | 38% | 34% | 31% |
| How-to's (e.g., tutorials) | 36% | 48% | 22% |
| Insight into their everyday life | 27% | 21% | 33% |
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Source
Sources
Release date
November 2023
More information
Region
Estonia, Latvia, Lithuania
Survey time period
October 18 to 24, 2023
Number of respondents
3,000 respondents*
Age group
15 years and older
Special properties
following influencers or content creators
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
*The sample size is 1,000 interviews per country. The given question was asked only among those who followed influencers or content creators.
Multiple answers were allowed. The answer options are the top 4 answers in the EU-27.
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