In a November 2021 survey conducted in the United States, 85 percent of respondents stated that the overall average star rating of a business was one of the most important considerations when judging a local business based on reviews. The business having a higher than average star rating than other businesses was also a very important factor, with 76 percent of respondents stating that this was one of the most important aspects.
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BrightLocal. (January 26, 2022). Most important aspects of local business online reviews according to consumers in the United States as of November 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/253369/us-online-user-review-important-aspects/
BrightLocal. "Most important aspects of local business online reviews according to consumers in the United States as of November 2021." Chart. January 26, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/253369/us-online-user-review-important-aspects/
BrightLocal. (2022). Most important aspects of local business online reviews according to consumers in the United States as of November 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/253369/us-online-user-review-important-aspects/
BrightLocal. "Most Important Aspects of Local Business Online Reviews According to Consumers in The United States as of November 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jan 2022, /statistics/253369/us-online-user-review-important-aspects/
BrightLocal, Most important aspects of local business online reviews according to consumers in the United States as of November 2021 ÌÇÐÄÆƽâ°æ, /statistics/253369/us-online-user-review-important-aspects/ (last visited July 22, 2026)
Most important aspects of local business online reviews according to consumers in the United States as of November 2021 [Graph], BrightLocal, January 26, 2022. [Online]. Available: /statistics/253369/us-online-user-review-important-aspects/
