Topic: Social sharing

Social sharing - Statistics & Facts

One of the most common sights on social and mobile messaging platforms is users sharing content with one another, and the sheer amount of links exchanged and posts shared across the world is so great that it is impossible to measure. We are living in the Information Age where content from numerous sources can be shared instantly. In a 2019 internet minute, global online users sent over 41.6 million mobile messages and 2.1 million snaps, exemplifying digital users’ constant need to communicate and share. Market leader Facebook has reached 2.4 billion monthly active users, while its photo- and video-sharing app Instagram has over one billion monthly active accounts. Reddit is a web traffic powerhouse: in April 2019 the online forum recorded almost 1.6 billion visits, making it one of the most-visited websites online.

Social network with the highest social sharing activity worldwide as of mid-2016
Facebook

Share of U.S. adults posting about family on social networks in 2016
34%

3rd leading online publisher as of June 2016, based on global shares per article
ted.com

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Current statistics on this topic

Social Media & User-Generated Content

Average daily time spent on social media worldwide 2012-2025

Social Media & User-Generated Content

Leading social media usage reasons worldwide 2025

Social Media & User-Generated Content

Global Facebook pages fan engagement rate 2025, by type of post

User behavior

Media usage in an online minute 2024
Media usage in an online minute 2024
Media usage in an internet minute as of December 2024
Average daily time spent on social media worldwide 2012-2025
Average daily time spent on social media worldwide 2012-2025
Daily time spent on social networking by internet users worldwide from 2012 to 2025 (in minutes)
Leading social media usage reasons worldwide 2025
Leading social media usage reasons worldwide 2025
Most popular reasons for internet users worldwide to use social media as of 2nd quarter 2025
Leading mobile-first online activities worldwide 2019
Leading mobile-first online activities worldwide 2019
Share of global internet users who have performed selected online activities in the past month via mobile as of 1st quarter 2019
Social media platform features usage frequency in the United States 2018
Social media platform features usage frequency in the United States 2018
Frequency of social media feature use in the United States as of February 2018, by social media platform
U.S. & UK top dark social channels for content and information sharing 2019
U.S. & UK top dark social channels for content and information sharing 2019
Most popular dark social channels for internet users from the United States and the UK to typically share information or content with peers as of 1st quarter 2019

Opinion sharing

U.S. adults who have shared an opinion piece on social media 2018
U.S. adults who have shared an opinion piece on social media 2018
Share of adults in the United States who have shared an opinion piece they agreed with on social media as of November 2018
U.S. adults who have shared an opinion piece on social media 2018, by gender
U.S. adults who have shared an opinion piece on social media 2018, by gender
Share of adults in the United States who have shared an opinion piece they agreed with on social media as of November 2018, by gender
U.S. adults who have shared an opinion piece on social media 2018, by age
U.S. adults who have shared an opinion piece on social media 2018, by age
Share of adults in the United States who have shared an opinion piece they agreed with on social media as of November 2018, by age group
U.S. adults unfollowing social media accounts due to an opinion piece 2018
U.S. adults unfollowing social media accounts due to an opinion piece 2018
Share of adults in the United States who have unfollowed a social media connection due to disagreeing with an opinion piece the account shared as of November 2018
U.S. adults unfollowing social media accounts due to an opinion piece 2018, by gender
U.S. adults unfollowing social media accounts due to an opinion piece 2018, by gender
Share of adults in the United States who have unfollowed a social media connection due to disagreeing with an opinion piece the account shared as of November 2018, by gender
U.S. adults unfollowing social media accounts due to an opinion piece 2018, by age
U.S. adults unfollowing social media accounts due to an opinion piece 2018, by age
Share of adults in the United States who have unfollowed a social media connection due to disagreeing with an opinion piece the account shared as of November 2018, by age
Social media: influence on political opinions of U.S. social media users 2018
Social media: influence on political opinions of U.S. social media users 2018
Share of social media users in the United States who have changed their views about a political or social issue because of something they saw on social media in the past year as of June 2018
Reasons U.S. Facebook users share less content on social media 2018
Reasons U.S. Facebook users share less content on social media 2018
Reasons that Facebook users in the United States are sharing less content with friends and followers on social media as of April 2018

Photo and video sharing

Share of U.S. adults who are familiar with the term selfie 2018
Share of U.S. adults who are familiar with the term selfie 2018
Share of adults in the United States who are familiar with the word selfie as of August 2018
Share of U.S. adults who have taken a selfie 2018
Share of U.S. adults who have taken a selfie 2018
Share of adults in the United States who have ever taken a selfie as of August 2018
U.S. adults who consider acceptable to take selfies in certain situations 2018
U.S. adults who consider acceptable to take selfies in certain situations 2018
Share of adults in the United States who think it is acceptable to take a selfie in various circumstances as of August 2018
Adults who consider acceptable to take selfies in certain situations 2018, by age
Adults who consider acceptable to take selfies in certain situations 2018, by age
Share of adults in the United States who think it is acceptable to take a selfie in various circumstances as of August 2018, by age group
U.S. adults who consider unacceptable to take selfies in certain situations 2018
U.S. adults who consider unacceptable to take selfies in certain situations 2018
Share of adults in the United States who think it is unacceptable to take a selfie in various circumstances as of August 2018
Adults who consider unacceptable to take selfies in certain situations 2018, by age
Adults who consider unacceptable to take selfies in certain situations 2018, by age
Share of adults in the United States who think it is unacceptable to take a selfie in various circumstances as of August 2018, by age group
Most popular YouTube content categories 2018, by views
Most popular YouTube content categories 2018, by views
Distribution of total YouTube video views worldwide as of December 2018, by category
Most popular YouTube content categories 2018, by uploads
Most popular YouTube content categories 2018, by uploads
Distribution of total YouTube video content worldwide as of December 2018, by category
Average YouTube video length 2018, by category
Average YouTube video length 2018, by category
Average YouTube video length as of December 2018, by category (in minutes)
Frequency of U.S. adults watching vloggers on social media 2018
Frequency of U.S. adults watching vloggers on social media 2018
Frequency of adults in the United States watching vloggers on social media platforms as of November 2018
Average number of vloggers U.S. viewers watch each week 2018
Average number of vloggers U.S. viewers watch each week 2018
Average number of vloggers watched by adult vlog viewers in the United States on a weekly basis as of November 2018
Frequency of U.S. adults vlogging 2018
Frequency of U.S. adults vlogging 2018
Frequency of adults in the United States vlogging as of November 2018

Mobile social

Most used social networks 2025, by number of users
Most used social networks 2025, by number of users
Most popular social networks worldwide as of October 2025, by number of monthly active users (in millions)
X (formerly Twitter) accounts with the most followers worldwide 2023
X (formerly Twitter) accounts with the most followers worldwide 2023
X (formerly Twitter) accounts with the most followers worldwide as of August 2023 (in millions)
X/Twitter: most popular tweets as of 2023
X/Twitter: most popular tweets as of 2023
Most popular tweets on X (formerly Twitter) as of 2023, by number of likes (in millions)
Instagram accounts with the most followers worldwide 2025
Instagram accounts with the most followers worldwide 2025
Instagram accounts with the most followers worldwide as of June 2025 (in millions)
Instagram: most popular posts as of 2025
Instagram: most popular posts as of 2025
Most popular posts on Instagram as of December 2025, by number of likes (in millions)
Daily active users of Instagram Stories 2019
Daily active users of Instagram Stories 2019
Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)
Daily active users of Snapchat 2014-2026
Daily active users of Snapchat 2014-2026
Number of daily active Snapchat users from 1st quarter 2014 to 1st quarter 2026 (in millions)
Daily active users of Snapchat quarterly 2014-2026, by region
Daily active users of Snapchat quarterly 2014-2026, by region
Number of daily active Snapchat users from 1st quarter 2014 to 1st quarter 2026, by region (in millions)
Daily active users of WhatsApp Status 2019
Daily active users of WhatsApp Status 2019
Number of daily active WhatsApp Status users from 1st quarter 2017 to 1st quarter 2019 (in millions)

Facebook

Facebook user engagement of leading U.S. and UK publishers 2023
Facebook user engagement of leading U.S. and UK publishers 2023
Leading publishers on Facebook from the United States and the United Kingdom (UK) as of January 2023, by total number of interactions (in millions)
Top web articles shared on Facebook from U.S. and UK publishers 2023
Top web articles shared on Facebook from U.S. and UK publishers 2023
Leading web articles shared on Facebook from publishers in the United States and the United Kingdom (UK) in January 2023, by user engagement
Leading Facebook video publishers worldwide 2019, by views
Leading Facebook video publishers worldwide 2019, by views
Most watched Facebook video publishers worldwide as of March 2019 (in million views)
Global Facebook pages fan engagement rate 2025, by type of post
Global Facebook pages fan engagement rate 2025, by type of post
Average Facebook page fan engagement with selected post types worldwide as of October 2025
Length of top performing videos on Facebook worldwide 2017-2019, by reaction type
Length of top performing videos on Facebook worldwide 2017-2019, by reaction type
Length of top performing videos on Facebook worldwide from 2017 to 2019, by reaction type (in seconds)
Share of top 100 stories on Facebook worldwide 2019, by genre
Share of top 100 stories on Facebook worldwide 2019, by genre
Distribution of top 100 stories on Facebook worldwide as of March 2019, by genre
Leading Facebook usage reasons in the United States 2018
Leading Facebook usage reasons in the United States 2018
Which, if any, of the following reasons best describe what you use Facebook for?

Total global visitor traffic to Reddit.com 2024
Total global visitor traffic to Reddit.com 2024
Worldwide visits to Reddit.com from October 2023 to March 2024 (in billions)
Distribution of Reddit.com traffic 2024, by country
Distribution of Reddit.com traffic 2024, by country
Regional distribution of desktop traffic to Reddit.com as of March 2024, by country
U.S. number of logged-in Reddit users 2017-2025
U.S. number of logged-in Reddit users 2017-2025
Number of logged-in Reddit users in the United States from 2017 to 2025 (in millions)
Reddit usage reach in the United States 2025, by gender
Reddit usage reach in the United States 2025, by gender
Percentage of U.S. adults who use Reddit as of June 2025, by gender
Reddit usage reach in the United States 2025, by age group
Reddit usage reach in the United States 2025, by age group
Share of U.S. adults who use Reddit as of June 2025, by age group
U.S. mobile social app user engagement growth 2018
U.S. mobile social app user engagement growth 2018
Year-on-year change in user engagement with selected social media apps in the United States as of December 2018
Reddit: leading AMAs by number of upvotes 2022
Reddit: leading AMAs by number of upvotes 2022
Leading AMA ("Ask Me Anything") posts on Reddit worldwide in 2022, by number of upvotes (in 1,000s)
Reddit: leading posts by number of upvotes 2022
Reddit: leading posts by number of upvotes 2022
Leading posts on Reddit worldwide in 2022, by number of upvotes (in 1,000s)

Social network with the highest social sharing activity worldwide as of mid-2016
Facebook

Share of U.S. adults posting about family on social networks in 2016
34%

3rd leading online publisher as of June 2016, based on global shares per article
ted.com

Key figures

The most important key figures provide you with a compact summary of the topic of "Social sharing" and take you straight to the corresponding statistics.

- Share of global internet users uploading and sharing video online as of Q3 2017
- **%
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Detailed statistics
Global online video upload and sharing 2017, by age group
- Share of U.S. Facebook users sharing content on a weekly basis
- 53%
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Detailed statistics
U.S. weekly social media content posting 2019, by platform
- Share of U.S. female YouTubers sharing self-made content on the platform in 2017
- **%
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Detailed statistics
Share of U.S. YouTube users who create and share videos 2017, by gender
- Share of U.S. YouTubers aged over 60 sharing self-made content on the platform in 2017
- **%
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Detailed statistics
Share of U.S. YouTube users who create and share videos 2017, by age group
- 2nd most shared video publisher on Facebook worldwide in January 2017
- CNN
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Detailed statistics
Most-shared video publishers on Facebook 2017

- YouTube channel with most subscribers
- MrBeast
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Detailed statistics
YouTube most subscribed channels 2026
- Instagram followers of Ariana Grande
- ***m
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Detailed statistics
Instagram accounts with the most followers worldwide 2025
- Pinterest monthly active users (MAU)
- 631m
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Detailed statistics
Pinterest: number of monthly active users worldwide Q1 2016-Q1 2026
- Share of fashion brands with a Snapchat profile as of September 2016
- **%
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Detailed statistics
Snapchat: global brand adoption rate 2016, by category
- Most followed X (formerly Twitter) account worldwide
- @elonmusk
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Detailed statistics
X (formerly Twitter) accounts with the most followers worldwide 2023

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Social sharing - Statistics & Facts

Key insights