During a December 2020 survey of U.S. online customers, 94 percent of respondents stated that positive reviews made them more likely to use a business. On the other hand, 92 percent said that negative reviews made them less likely to patronize a local business.
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BrightLocal. (December 9, 2020). How do online customer reviews affect your opinion of a local business? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/315751/online-review-customer-opinion/
BrightLocal. "How do online customer reviews affect your opinion of a local business?." Chart. December 9, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/315751/online-review-customer-opinion/
BrightLocal. (2020). How do online customer reviews affect your opinion of a local business?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/315751/online-review-customer-opinion/
BrightLocal. "How Do Online Customer Reviews Affect Your Opinion of a Local Business?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Dec 2020, /statistics/315751/online-review-customer-opinion/
BrightLocal, How do online customer reviews affect your opinion of a local business? ÌÇÐÄÆƽâ°æ, /statistics/315751/online-review-customer-opinion/ (last visited July 21, 2026)
How do online customer reviews affect your opinion of a local business? [Graph], BrightLocal, December 9, 2020. [Online]. Available: /statistics/315751/online-review-customer-opinion/
