UK shoppers who had purchased items from the internet in the prior 12 months.*
Supplementary notes
* The source adds the following information: "Nationally representative sample"
Original survey question was phrased as follows: "Do you research the product beforehand?"
The source does not provide any information regarding percentage points exceeding/missing to 100 percent.
Citation formats
Research sources used prior to an online purchase in the UK 2015, by frequency
This statistic displays the distribution of preferred research sources prior to an online product purchase in the United Kingdom (UK) in 2015, by frequency. During the survey period, it was found that ** percent of respondents reported that they used commercial websites for their research prior to purchase.
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iAdvize. (September 17, 2015). Distribution of preferred research sources prior to an online product purchase in the United Kingdom (UK) in 2015, by frequency [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/497208/research-sources-used-prior-to-a-product-purchase-online-in-the-uk-frequency/
iAdvize. "Distribution of preferred research sources prior to an online product purchase in the United Kingdom (UK) in 2015, by frequency." Chart. September 17, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/497208/research-sources-used-prior-to-a-product-purchase-online-in-the-uk-frequency/
iAdvize. (2015). Distribution of preferred research sources prior to an online product purchase in the United Kingdom (UK) in 2015, by frequency. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/497208/research-sources-used-prior-to-a-product-purchase-online-in-the-uk-frequency/
iAdvize. "Distribution of Preferred Research Sources Prior to An Online Product Purchase in The United Kingdom (Uk) in 2015, by Frequency." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Sep 2015, /statistics/497208/research-sources-used-prior-to-a-product-purchase-online-in-the-uk-frequency/
iAdvize, Distribution of preferred research sources prior to an online product purchase in the United Kingdom (UK) in 2015, by frequency ÌÇÐÄÆƽâ°æ, /statistics/497208/research-sources-used-prior-to-a-product-purchase-online-in-the-uk-frequency/ (last visited August 01, 2026)
Distribution of preferred research sources prior to an online product purchase in the United Kingdom (UK) in 2015, by frequency [Graph], iAdvize, September 17, 2015. [Online]. Available: /statistics/497208/research-sources-used-prior-to-a-product-purchase-online-in-the-uk-frequency/
