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Distribution of retail website visits and orders in the UK as of 2nd quarter of 2025, by device

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Source

Release date

July 2025

Region

United Kingdom

Survey time period

Q2 2025

Supplementary notes

Data is based on 29 billion visits from 1 billion shoppers to 2,276 digital commerce sites in 61 countries.

Date of release is date of access.

Citation formats

Online retail website visits and orders in the UK 2025, by device

Published by
Yihan Ma,
Jul 14, 2025

During the second quarter of 2025, smartphones accounted for ** percent of visits to retail sites in the United Kingdom and were used to make around ** percent of online shopping orders. Meanwhile, desktop computers generated just ** percent of retail website traffic and were behind ** percent of all purchases.

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