Reaction to commercials during DVR recordings in the U.S. 2015| ��ƽ��

Actions taken when commercials were shown during DVR recorded programs in the United States as of May 2015

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

Release date

September 2015

More information

Region

United States

Survey time period

April 23 to May 5, 2015

Number of respondents

546 respondents

Age group

13-64 years

Special properties

13-64 DVR household

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Now, thinking of your usual behavior, which of the following statements best describes your reaction when commercials are showing during a recorded program you are watching on your DVR?"

Citation formats

This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows data on actions taken by TV viewers when commercials were shown during DVR recorded programs in the United States as of May 2015. During a GfK survey, ten percent of respondents stated they some of the commercials but fast forwarded through others.

The 'How People Use Primetime TV 2015' report from —GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

The , founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.