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Year-on-year growth of quarterly advertising spending in Hong Kong from 2022 to 2025

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Source

Release date

July 2025

Region

Hong Kong

Survey time period

2022 to 2025

Supplementary notes

One Hong Kong dollar equals approximately 0.13 U.S. dollars and 0.11 euros (as of July 2025). 

Calculations are based on the rate cards provided by media owners, with a 75 percent off rate as the discount factor. Actual discounts may vary. 

Social media ads are included. Search ads and house ads are excluded.

Citation formats

YOY growth rate of quarterly ad revenue in Hong Kong 2022-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 22, 2025

In the second quarter of 2025, the total advertising spending in Hong Kong amounted to *** billion Hong Kong dollars, representing a *** percent decrease compared to the same quarter in the previous year. June was the best month, with****5 billion Hong Kong dollars in ad spending.

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