Question: Has your company shifted marketing budget from paid to social media? If yes, can you estimate what percentage of your marketing budget has been shifted to social media over time.
ROB 1,000 companies - Globe and Mail's Report on Business top 1,000 profitable businesses in Canada
Resource industry - Mining, quarrying, and oil or gas extraction
Numbers may not equal 100 percent as a result of rounding
Citation formats
Canada: company marketing budget shift to social media usage 2014, by industry
This statistic shows the responses to a survey about online and social media tools used in companies amongst C-suite executives who had their marketing budgets shift from paid media to social media in Canada as of June 2014, by industry. During the reported period, those in the service industry who reported shifting marketing budgets stated that 57 percent of their marketing budget had shifted to social media over time.
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The Gandalf Group. (June 24, 2014). Share of businesses in Canada whose marketing budgets have shifted from paid media to social media as of June 2014, by industry [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/435723/marketing-budget-paid-to-social-media-canada-by-industry/
The Gandalf Group. "Share of businesses in Canada whose marketing budgets have shifted from paid media to social media as of June 2014, by industry." Chart. June 24, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/435723/marketing-budget-paid-to-social-media-canada-by-industry/
The Gandalf Group. (2014). Share of businesses in Canada whose marketing budgets have shifted from paid media to social media as of June 2014, by industry. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/435723/marketing-budget-paid-to-social-media-canada-by-industry/
The Gandalf Group. "Share of Businesses in Canada Whose Marketing Budgets Have Shifted from Paid Media to Social Media as of June 2014, by Industry." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Jun 2014, /statistics/435723/marketing-budget-paid-to-social-media-canada-by-industry/
The Gandalf Group, Share of businesses in Canada whose marketing budgets have shifted from paid media to social media as of June 2014, by industry ÌÇÐÄÆƽâ°æ, /statistics/435723/marketing-budget-paid-to-social-media-canada-by-industry/ (last visited August 03, 2026)
Share of businesses in Canada whose marketing budgets have shifted from paid media to social media as of June 2014, by industry [Graph], The Gandalf Group, June 24, 2014. [Online]. Available: /statistics/435723/marketing-budget-paid-to-social-media-canada-by-industry/
