By March 2021, name brands were the most preferred among personal care purchases in India with a share of ** percent. Only percent of the customers preferred private labels or store brands. In all other categories the preference for name brands is also high with more than ** percent each. The preference for private labels and store brands are at around ** percent for all other categories.
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Deloitte Digital. (March 31, 2021). Preferences for name brands versus store brands in India in 2021, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1228564/india-brand-preferences-by-category/
Deloitte Digital. "Preferences for name brands versus store brands in India in 2021, by category." Chart. March 31, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1228564/india-brand-preferences-by-category/
Deloitte Digital. (2021). Preferences for name brands versus store brands in India in 2021, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1228564/india-brand-preferences-by-category/
Deloitte Digital. "Preferences for Name Brands versus Store Brands in India in 2021, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Mar 2021, /statistics/1228564/india-brand-preferences-by-category/
Deloitte Digital, Preferences for name brands versus store brands in India in 2021, by category ÌÇÐÄÆƽâ°æ, /statistics/1228564/india-brand-preferences-by-category/ (last visited July 21, 2026)
Preferences for name brands versus store brands in India in 2021, by category [Graph], Deloitte Digital, March 31, 2021. [Online]. Available: /statistics/1228564/india-brand-preferences-by-category/
