| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
The chart is not accessible to screen readers. Please switch to the table view to access the data.
Download
Source
Sources
Release date
July 2014
More information
Region
United Kingdom
Survey time period
2014
Number of respondents
2,032 respondents
Special properties
smartphone and tablet users; mobile shoppers
Method of interview
Online survey
Supplementary notes
* The question was phrased by the source as follows: "When looking for something related to the categories you recently shopped for, do you prefer a free website or app with advertisements or a website or app without ads that you have to pay for?"
All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.
Citation formats
