| Characteristic | Share of respondents |
|---|---|
| Loyalty points held on mobile as part of payment system | 41.1% |
| An online/app store loyalty card to collect loyalty points, rather than a card | 40.4% |
| Introduction of more payment options via mobile to avoid queuing | 36.7% |
| An app to order food / drink ahead of arrival so it’s ready when I get there | 35.8% |
| Technology to alert me if there are discounts available in the area | 34.3% |
| Instant pick up in-store or delivery within an hour | 31.9% |
| In-store technology which helps me save money | 30.8% |
| Online storeroom access to check if right size is in stock/available | 26.2% |
| Providing personalized suggestions / discounts | 23.3% |
| Virtual changing room to see what the item looks like on me without trying on | 22.7% |
| Updates in-store about which items are most popular on social media | 21.6% |
| More brands offering shopping through Instagram | 19.4% |
| In-store augmented reality options so I can picture what items will look like | 19.1% |
| In-store mobile / tablet games to keep the kids occupied whilst shopping | 18.3% |
| An app offering a virtual personal shopper to guide me around the store | 17.3% |
| Average ranking | 27.9% |
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Source
Sources
Release date
April 2015
More information
Region
United Kingdom (Great Britain)
Survey time period
1st of March 2015 to the 13th of April 2015
Number of respondents
1,000 respondents
Age group
16 years and older
Special properties
consumers in Great Britain (GB).
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