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Average value of online shopping orders worldwide from October 2023 to December 2024, by traffic source (in U.S. dollars)

Characteristic	Direct	E-mail	Search	Social	Unknown
Dec '24	114.78	113.94	109.9	85.98	145.15
Nov '24	123.55	118.37	119.73	88.67	159.45
Oct '24	133.81	122.59	127.75	89.07	175.25
Sep '24	128.47	119.69	129.79	86.25	173.65
Aug '24	121.79	114.09	125.83	84.9	166.17
Jul '24	133.23	116.48	130.95	84.04	166.99
Jun '24	128.83	115.33	131.9	83.04	166.02
May '24	136.56	120.28	139.02	94.46	178.61
Apr '24	130.87	116.12	134.79	93.12	173.35
Mar '24	131.63	121.12	135.07	86.89	174.33
Feb '24	130.38	114.83	132.11	84.65	170.1
Jan '24	125.21	103.25	128.46	83.96	160.86
Dec '23	115.11	108.46	114.42	91.26	146.47
Nov '23	124.2	114.61	124.15	91.11	164.71
Oct '23	122.84	103.23	121.69	90.87	170.94

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Release date

March 2025

More information

Region

Worldwide

Survey time period

October 2023 to December 2024

Special properties

customer sessions across 250+ retailer brands

Supplementary notes

The date of release is the date of access.

Citation formats

Direct navigation achieved the highest average value for online shopping orders on a global scale. E-commerce orders via e-mail and search came next.

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