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In 2025, Buy Now, Pay Later (BNPL) payments amounted to ** percent of e-commerce payments in Australia and New Zealand. In comparison, BNPL payments accounted for about *** percent of e-commerce payments in China, Hong Kong, India, South Korea, Taiwan, Thailand, and Vietnam.

Growing BNPL adoption in Asia 

BNPL is a financing service that allows consumers to make purchases on credit through future installments. The service is often interest-free for the short term, making it an attractive solution for cash-strapped consumers. The largest BNPL providers worldwide include Klarna and Affirm. BNPL in Asia is still at a nascent stage, but its BNPL user base is expanding rapidly, particularly in Southeast Asia. For example, Indonesia's number of BNPL users is forecasted to more than double by 2028. This growth is driven by rising e-commerce activity, a young digital-savvy population, and increasing demand for flexible, accessible credit alternatives. 

BNPL consumer behavior in Australia 

BNPL is widely used in Australia, particularly among younger consumers, with around ** percent of Gen Z and Y respondents reporting BNPL usage in 2024. Well-known BNPL brands include Afterpay, Zip, and Humm, following Latitude Pay’s exit from the market in 2023. Australian consumers most commonly use BNPL for general retail purchases such as clothing, household goods, and food. Its interest-free model is appealing, though around *** to *** percent of users report incurring late fees, with higher rates typically seen around January. Australia is now taking steps to regulate BNPL under credit laws.