As of December 2024, the conversion rate on e-commerce sites was highest for tablet devices, with a rate of 2.9 percent. Desktops were ranked second. The e-commerce sector had an overall conversion rate of 2.4 percent.
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Monetate. (March 27, 2025). Conversion rate of online shoppers worldwide as of December 2024, by device [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 14, 2026, from /statistics/1423823/online-shopping-conversion-rate-by-device/
Monetate. "Conversion rate of online shoppers worldwide as of December 2024, by device." Chart. March 27, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 14, 2026. /statistics/1423823/online-shopping-conversion-rate-by-device/
Monetate. (2025). Conversion rate of online shoppers worldwide as of December 2024, by device. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 14, 2026. /statistics/1423823/online-shopping-conversion-rate-by-device/
Monetate. "Conversion Rate of Online Shoppers Worldwide as of December 2024, by Device." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Mar 2025, /statistics/1423823/online-shopping-conversion-rate-by-device/
Monetate, Conversion rate of online shoppers worldwide as of December 2024, by device ÌÇÐÄÆÆ½â°æ, /statistics/1423823/online-shopping-conversion-rate-by-device/ (last visited July 14, 2026)
Conversion rate of online shoppers worldwide as of December 2024, by device [Graph], Monetate, March 27, 2025. [Online]. Available: /statistics/1423823/online-shopping-conversion-rate-by-device/