Worldwide, Argentina, Austria, Brazil, Bulgaria, Canada, Chile, Colombia, Ecuador, Germany, Italy, Mexico, Peru, United Kingdom, United States
Survey time period
May to June 2024
Number of respondents
10,012 respondents
Age group
18 years and older
Special properties
Consumers; The source did not survey respondents from the Asia-Pacific region, Africa, or the Middle East
Method of interview
Online survey
Supplementary notes
The source phrased the question as follows: "Which of the following payment methods have you used in the past month when making payments online for each of the following? For eCommerce"
The results have been weighted to represent the entire population.
Citation formats
BNPL use as a payment method for e-commerce worldwide 2024, by age and gender
Buy now, pay later (BNPL) method was more likely to be used for e-commerce by younger consumers in 2024 than their older counterparts. This is according to a survey held in ** different countries across North America, Europe, and Latin America. The share of users among Millennials respondents in the survey - ages 28 to 43 years old - were higher than the other age groups, with Gen Z and X being at the average level. Regarding gender, male respondents reported to use more this method more frequently than female respondents.Â
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Paysafe Group. (August 12, 2024). Share of consumers worldwide who indicate they used buy now, pay later (BNPL) for e-commerce in 2024, by demographic [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1537936/bnpl-use-for-ecommerce-worldwide-by-demographic/
Paysafe Group. "Share of consumers worldwide who indicate they used buy now, pay later (BNPL) for e-commerce in 2024, by demographic." Chart. August 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1537936/bnpl-use-for-ecommerce-worldwide-by-demographic/
Paysafe Group. (2024). Share of consumers worldwide who indicate they used buy now, pay later (BNPL) for e-commerce in 2024, by demographic. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1537936/bnpl-use-for-ecommerce-worldwide-by-demographic/
Paysafe Group. "Share of Consumers Worldwide Who Indicate They Used Buy Now, Pay Later (Bnpl) for E-commerce in 2024, by Demographic." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Aug 2024, /statistics/1537936/bnpl-use-for-ecommerce-worldwide-by-demographic/
Paysafe Group, Share of consumers worldwide who indicate they used buy now, pay later (BNPL) for e-commerce in 2024, by demographic ÌÇÐÄÆƽâ°æ, /statistics/1537936/bnpl-use-for-ecommerce-worldwide-by-demographic/ (last visited July 24, 2026)
Share of consumers worldwide who indicate they used buy now, pay later (BNPL) for e-commerce in 2024, by demographic [Graph], Paysafe Group, August 12, 2024. [Online]. Available: /statistics/1537936/bnpl-use-for-ecommerce-worldwide-by-demographic/
