| Characteristic | Share of respondents |
|---|---|
| Increase collaboration with sales and/or channel organizations | 54% |
| Reach out to customers to advance market insights | 42% |
| Further interact and collaborate with peers | 42% |
| Work more closely with the CIO and IT group | 34% |
| Improve CEO access and influence | 31% |
| Better manage pace and schedule | 29% |
| Upgrade title and areas of responsibility | 25% |
| Further linkages with LOB leaders and those with P&L | 24% |
| Responsibility | 24% |
| Set aside more time for family and friends | 23% |
| Seek a new position outside the organization | 21% |
| Extend regional or international authority | 20% |
| Increase budget responsibility | 17% |
| Gain a board member position | 17% |
| Change reporting structure upward or downward | 13% |
| Advance relationships with finance and procurement | 9% |
| Enroll in post-graduate or executive education programs | 3% |
The chart is not accessible to screen readers. Please switch to the table view to access the data.
Loading statistic...
Download
Source
Source
Release date
August 2014
More information
Region
Worldwide
Survey time period
Q1 2014
Number of respondents
525 global marketers
Method of interview
Online survey
Citation formats
