* The survey was carried out among multiscreen users, which the source defines as "people who own, or have access to a TV and a smartphone and/or a tablet." ** The source sampled over 12,000 consumers worldwide, averaging roughly 400 per country. *** The source does not provide information on the time when the survey was carried out. The date provided is the date of publication. **** Share answering very or somewhat favorable.
Citation formats
Favorability rating of digital advertising in the United Kingdom (UK) 2014, by device
This statistic displays the favorability rating of advertisements by device format in the United Kingdom as of 2014. Among respondents, television advertisements were viewed most favorably, with 39 percent reporting seeing TV ads favorably.
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Kantar Millward Brown. (March 17, 2014). How would you characterize your attitude towards each of the following formats of advertising? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/293564/favorability-rating-of-digital-advertising-in-the-united-kingdom-by-device/
Kantar Millward Brown. "How would you characterize your attitude towards each of the following formats of advertising?." Chart. March 17, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/293564/favorability-rating-of-digital-advertising-in-the-united-kingdom-by-device/
Kantar Millward Brown. (2014). How would you characterize your attitude towards each of the following formats of advertising?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/293564/favorability-rating-of-digital-advertising-in-the-united-kingdom-by-device/
Kantar Millward Brown. "How Would You Characterize Your Attitude towards Each of The following Formats of Advertising?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Mar 2014, /statistics/293564/favorability-rating-of-digital-advertising-in-the-united-kingdom-by-device/
Kantar Millward Brown, How would you characterize your attitude towards each of the following formats of advertising? ÌÇÐÄÆƽâ°æ, /statistics/293564/favorability-rating-of-digital-advertising-in-the-united-kingdom-by-device/ (last visited August 06, 2026)
How would you characterize your attitude towards each of the following formats of advertising? [Graph], Kantar Millward Brown, March 17, 2014. [Online]. Available: /statistics/293564/favorability-rating-of-digital-advertising-in-the-united-kingdom-by-device/
