* Forecast. The source provides the following information about the methodology: "VOD, digital revenues for newsbrands, magazine brands, and radio station websites are also included within online display and classified totals, so care should be taken to avoid double counting.
The source defines online radio advertising as display advertising on broadcasters’ websites.
Citation formats
Digital ad spend growth in the United Kingdom (UK) 2024-2026, by format
In 2024, video-on-demand (VoD) ad spending had the highest growth rate among digital ad formats in the United Kingdom (UK), increasing by **** percent year-on-year. In the two following years, VoD will remain the fastest-growing digital ad format in the UK.
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LBBOnline. (April 30, 2025). Change in digital advertising spending in the United Kingdom (UK) from 2024 to 2026, by format/medium [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 18, 2026, from /statistics/565635/digital-ad-spend-growth-rate-by-format-uk/
LBBOnline. "Change in digital advertising spending in the United Kingdom (UK) from 2024 to 2026, by format/medium." Chart. April 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 18, 2026. /statistics/565635/digital-ad-spend-growth-rate-by-format-uk/
LBBOnline. (2025). Change in digital advertising spending in the United Kingdom (UK) from 2024 to 2026, by format/medium. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 18, 2026. /statistics/565635/digital-ad-spend-growth-rate-by-format-uk/
LBBOnline. "Change in Digital Advertising Spending in The United Kingdom (Uk) from 2024 to 2026, by Format/Medium." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2025, /statistics/565635/digital-ad-spend-growth-rate-by-format-uk/
LBBOnline, Change in digital advertising spending in the United Kingdom (UK) from 2024 to 2026, by format/medium ÌÇÐÄÆƽâ°æ, /statistics/565635/digital-ad-spend-growth-rate-by-format-uk/ (last visited July 18, 2026)
Change in digital advertising spending in the United Kingdom (UK) from 2024 to 2026, by format/medium [Graph], LBBOnline, April 30, 2025. [Online]. Available: /statistics/565635/digital-ad-spend-growth-rate-by-format-uk/
