| Characteristic | Mobile traffic share* |
|---|---|
| Q4 '21 | 89.1% |
| Q3 '21 | 91% |
| Q2 '21 | 87.9% |
| Q1 '21 | 87.3% |
| Q4 '20 | 87.1% |
| Q3 '20 | 87.2% |
| Q2 '20 | 85.9% |
| Q1 '20 | 84.6% |
| Q4 '19 | 83.9% |
| Q3 '19 | 84.4% |
| Q2 '19 | 83.5% |
| Q1 '19 | 82.4% |
| Q4 '18 | 81.6% |
| Q3 '18 | 80% |
| Q2 '18 | 78.4% |
| Q1 '18 | 76.6% |
| Q4 '17 | 72.1% |
| Q3 '17 | 71.8% |
| Q2 '17 | 69.7% |
| Q1 '17 | 68.8% |
| Q4 '16 | 68.1% |
| Q3 '16 | 67% |
| Q2 '16 | 64.7% |
| Q1 '16 | 62.3% |
| Q4 '15 | 59.9% |
| Q3 '15 | 58.8% |
| Q2 '15 | 56.6% |
| Q1 '15 | 52.6% |
| Q4 '14 | 47.9% |
| Q3 '14 | 43.3% |
| Q2 '14 | 36.2% |
| Q1 '14 | 40.7% |
| Q4 '13 | 35% |
| Q3 '13 | 28.2% |
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Source
Source
Release date
February 2022
More information
Region
Austria, Europe, Germany, Switzerland
Survey time period
Q3 2013 to Q4 2021
Special properties
tablets, mobile site and apps.
Supplementary notes
* Mobile visit share as a percentage of all site visits.
Values regarding missing quarters were not available.
Figures prior to Q4/2021 are taken from the previous reports published by Zalando.
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