This graph displays the approval of data-driven marketing efforts by marketing professionals worldwide as of June 2013. According to a survey carried out by BlueKai, an overwhelming share - over 60 percent- of those asked, strongly agree that data is very important to their marketing efforts; in contrast, less than ten percent of the respondents believe data is not important to the targeting and segmentation of their marketing efforts.
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BlueKai, & eMarketer. (August 6, 2013). Marketers who believed data was important for segmentation and targeting of marketing efforts as of June 2013 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/264141/support-of-data-driven-marketing-worldwide/
BlueKai, und eMarketer. "Marketers who believed data was important for segmentation and targeting of marketing efforts as of June 2013." Chart. August 6, 2013. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/264141/support-of-data-driven-marketing-worldwide/
BlueKai, eMarketer. (2013). Marketers who believed data was important for segmentation and targeting of marketing efforts as of June 2013. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/264141/support-of-data-driven-marketing-worldwide/
BlueKai, and eMarketer. "Marketers Who Believed Data Was Important for Segmentation and Targeting of Marketing Efforts as of June 2013." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Aug 2013, /statistics/264141/support-of-data-driven-marketing-worldwide/
BlueKai & eMarketer, Marketers who believed data was important for segmentation and targeting of marketing efforts as of June 2013 ÌÇÐÄÆƽâ°æ, /statistics/264141/support-of-data-driven-marketing-worldwide/ (last visited August 01, 2026)
Marketers who believed data was important for segmentation and targeting of marketing efforts as of June 2013 [Graph], BlueKai, & eMarketer, August 6, 2013. [Online]. Available: /statistics/264141/support-of-data-driven-marketing-worldwide/
