The statistic presents core competencies of data management platforms according to U.S. marketing professionals as of September 2012. During the survey, 57 percent of respondents stated they would define modeling as one of current core competencies of DMPs.
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Winterberry Group, & IAB (U.S.). (November 15, 2012). Which of the following would you define as current core competencies of the data management platforms? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/259188/core-comptencies-of-dmps-in-the-us/
Winterberry Group, und IAB (U.S.). "Which of the following would you define as current core competencies of the data management platforms?." Chart. November 15, 2012. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/259188/core-comptencies-of-dmps-in-the-us/
Winterberry Group, IAB (U.S.). (2012). Which of the following would you define as current core competencies of the data management platforms?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/259188/core-comptencies-of-dmps-in-the-us/
Winterberry Group, and IAB (U.S.). "Which of The following Would You Define as Current Core Competencies of The Data Management Platforms?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Nov 2012, /statistics/259188/core-comptencies-of-dmps-in-the-us/
Winterberry Group & IAB (U.S.), Which of the following would you define as current core competencies of the data management platforms? ÌÇÐÄÆƽâ°æ, /statistics/259188/core-comptencies-of-dmps-in-the-us/ (last visited August 06, 2026)
Which of the following would you define as current core competencies of the data management platforms? [Graph], Winterberry Group, & IAB (U.S.), November 15, 2012. [Online]. Available: /statistics/259188/core-comptencies-of-dmps-in-the-us/
