| Characteristic | Average value of a fan in U.S. dollars |
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Source
Sources
Release date
April 2013
More information
Region
United States
Survey time period
Late January and early February 2013
Number of respondents
2,000 respondents
Special properties
Users who have added brands to their Facebook likes
Method of interview
Online panel
Supplementary notes
Results are based on corresponding product spending, brand loyalty, propensity to recommend, media value, cost of acquisition and brand affinity to arrive at the figure.
The source does not provide information on the respondents' age.
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