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Leading non-feed Facebook ad placements worldwide in 4th quarter 2019 and 4th quarter 2020, by Facebook ad spend share

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Sources

Release date

March 2021

Region

Worldwide

Survey time period

Q4 2019 and Q4 2020

Special properties

excluding Instagram, Audience Network, and Messenger / based on anonymized performance data from Facebook programs under Tinuiti management, wider industry metrics may vary

Citation formats

Leading non-feed Facebook ad placements worldwide 2019-2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 16, 2021
During the fourth quarter of 2020, *** percent of global Facebook advertising spending was invested in marketplace ads. The share increased *** percentage points compared to the fourth quarter of 2019.n On the other hand, the share invested in in-stream video ads fell from *** to *** percent in the same period.
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Topics

Facebook advertising and marketingFacebookInstagramSocial media advertising and marketing worldwideX (formerly Twitter) advertising and marketing
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