This statistic shows consumers' perception of private label products in grocery stores in the United States in 2017. In 2017, 60 percent of respondents reported that they believed that private label products were often from the same manufacturers as the brand named products.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Winsight Grocery Business. (February 1, 2018). Consumers' perception of private label products in grocery stores in the United States in 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/244924/perception-of-us-consumers-of-private-label-products-in-grocery-stores/
Winsight Grocery Business. "Consumers' perception of private label products in grocery stores in the United States in 2017." Chart. February 1, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/244924/perception-of-us-consumers-of-private-label-products-in-grocery-stores/
Winsight Grocery Business. (2018). Consumers' perception of private label products in grocery stores in the United States in 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/244924/perception-of-us-consumers-of-private-label-products-in-grocery-stores/
Winsight Grocery Business. "Consumers' Perception of Private Label Products in Grocery Stores in The United States in 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Feb 2018, /statistics/244924/perception-of-us-consumers-of-private-label-products-in-grocery-stores/
Winsight Grocery Business, Consumers' perception of private label products in grocery stores in the United States in 2017 ÌÇÐÄÆƽâ°æ, /statistics/244924/perception-of-us-consumers-of-private-label-products-in-grocery-stores/ (last visited August 04, 2026)
Consumers' perception of private label products in grocery stores in the United States in 2017 [Graph], Winsight Grocery Business, February 1, 2018. [Online]. Available: /statistics/244924/perception-of-us-consumers-of-private-label-products-in-grocery-stores/
