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Most effective methods used to segment e-mail marketing lists in the United States in 2012

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Source

Release date

December 2012

Region

United States

Survey time period

Summer 2012

Number of respondents

n = 294

Special properties

approximately 90% of respondents are U.S.-based / digital marketers at the companies with monthly e-mail volume of 50,000+

Supplementary notes

Respodents could choose up to two answers.
Date of survey and number of respodents have been taken from this .

Citation formats

Most effective methods used to segment e-mail marketing lists in the U.S. in 2012

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 1, 2013
The statistic presents the most effective methods used to segment e-mail marketing lists according to digital marketers in the United States in 2012. During the survey, ** percent of the respondents stated the most effective method was segmenting recipients by their organizational function.
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E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
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