This statistic shows the percentage of U.S. display ad impressions which are in in-view as of ***, by ad size in pixels. During that month, comScore determined that leaderboard ad units had the highest in-view share with ** percent. These * pixel ads are displayed across the top of a page.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
eMarketer. (April 10, 2012). Percentage of U.S. display ad impressions which are in in-view as of December 2011, by ad size in pixels [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/222270/visibility-of-us-display-ads-by-ad-size/
eMarketer. "Percentage of U.S. display ad impressions which are in in-view as of December 2011, by ad size in pixels." Chart. April 10, 2012. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/222270/visibility-of-us-display-ads-by-ad-size/
eMarketer. (2012). Percentage of U.S. display ad impressions which are in in-view as of December 2011, by ad size in pixels. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/222270/visibility-of-us-display-ads-by-ad-size/
eMarketer. "Percentage of U.S. Display Ad Impressions Which Are in In-view as of December 2011, by Ad Size in Pixels." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Apr 2012, /statistics/222270/visibility-of-us-display-ads-by-ad-size/
eMarketer, Percentage of U.S. display ad impressions which are in in-view as of December 2011, by ad size in pixels ÌÇÐÄÆƽâ°æ, /statistics/222270/visibility-of-us-display-ads-by-ad-size/ (last visited August 06, 2026)
Percentage of U.S. display ad impressions which are in in-view as of December 2011, by ad size in pixels [Graph], eMarketer, April 10, 2012. [Online]. Available: /statistics/222270/visibility-of-us-display-ads-by-ad-size/
