* By comScore’s definition, to be in-view, a user had to have seen 50 percent of an ad’s pixels for at least 1 second. ** Top 50 sites for each brand’s industry vertical: classified by comScore’s MediaMetrix ratings.
Citation formats
U.S. display ad impressions that are in-view, by site category 2011
This statistic illustrates the percentage of display ad impressions which are in in-view in the U.S. as of December 2011, by site category. The larger the website, the greater the percentage of in-view display ads. In December 2011, the top 50 sites** had the highest in-view percentage with ** percent of total display ad impressions.
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eMarketer. (April 10, 2012). Percentage of U.S. display ad impressions which are in in-view as of December 2011, by site category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/222268/visibility-of-us-display-ads-by-site-category/
eMarketer. "Percentage of U.S. display ad impressions which are in in-view as of December 2011, by site category." Chart. April 10, 2012. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/222268/visibility-of-us-display-ads-by-site-category/
eMarketer. (2012). Percentage of U.S. display ad impressions which are in in-view as of December 2011, by site category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/222268/visibility-of-us-display-ads-by-site-category/
eMarketer. "Percentage of U.S. Display Ad Impressions Which Are in In-view as of December 2011, by Site Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Apr 2012, /statistics/222268/visibility-of-us-display-ads-by-site-category/
eMarketer, Percentage of U.S. display ad impressions which are in in-view as of December 2011, by site category ÌÇÐÄÆƽâ°æ, /statistics/222268/visibility-of-us-display-ads-by-site-category/ (last visited August 06, 2026)
Percentage of U.S. display ad impressions which are in in-view as of December 2011, by site category [Graph], eMarketer, April 10, 2012. [Online]. Available: /statistics/222268/visibility-of-us-display-ads-by-site-category/
