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Consumer attitude towards buying beauty product dupes in 2025

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Sources

In cooperation with
Release date

June 2025

Region

Worldwide

Survey time period

February 2025

Supplementary notes

The McKinsey Beauty Consumer Survey 2025 was fielded in February 2025, with 1,000 to 1,500 respondents per market, across Australia, Brazil, China, France, Germany, India, Italy, Japan, KSA, South Korea, UAE, UK and US.

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Consumer attitude towards beauty product dupes 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 29, 2025

According to a global survey conducted in 2025, 28 percent of beauty product consumers have consciously bought dupes, while over half are open to buying dupes.This reflects the importance for higher-priced brands to demonstrate clear value. 

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Beauty and personal care in France³¢'°¿°ùé²¹±ôSephoraMoët Hennessy Louis Vuitton (LVMH Group)Global prestige/luxury cosmetics
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