More than **** of the Gen Z consumers in the United States in 2025 were more willing to spend on beauty products than in recent years. Over ** percent suffered no change in their beauty product spending habits.
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The New Consumer. (October 4, 2025). Willingness of Gen Z consumers to spend more on beauty products in the United States in 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1659378/us-gen-z-beauty-product-spending-inclination/
The New Consumer. "Willingness of Gen Z consumers to spend more on beauty products in the United States in 2025." Chart. October 4, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1659378/us-gen-z-beauty-product-spending-inclination/
The New Consumer. (2025). Willingness of Gen Z consumers to spend more on beauty products in the United States in 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1659378/us-gen-z-beauty-product-spending-inclination/
The New Consumer. "Willingness of Gen Z Consumers to Spend More on Beauty Products in The United States in 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 4 Oct 2025, /statistics/1659378/us-gen-z-beauty-product-spending-inclination/
The New Consumer, Willingness of Gen Z consumers to spend more on beauty products in the United States in 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1659378/us-gen-z-beauty-product-spending-inclination/ (last visited July 28, 2026)
Willingness of Gen Z consumers to spend more on beauty products in the United States in 2025 [Graph], The New Consumer, October 4, 2025. [Online]. Available: /statistics/1659378/us-gen-z-beauty-product-spending-inclination/