The survey question was as follows: "Which of the following would help encourage you to try a new product from a beauty brand you haven't used before?".
Citation formats
Factors for trying a new beauty brand among millennial and Gen Z in the U.S. 2025
Over ** percent of millennial or Gen Z consumers in the United States valued positive online reviews when it came to trying a new beauty brand in 2025. Free samples or trials were a factor for ** percent of these consumers, while ** percent were influenced by testimonial videos.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
The New Consumer. (October 4, 2025). Main factors that influence trying a new beauty brand among millennial and Gen Z consumers in the United States in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1659396/us-trying-new-beauty-brands-by-generation/
The New Consumer. "Main factors that influence trying a new beauty brand among millennial and Gen Z consumers in the United States in 2025." Chart. October 4, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1659396/us-trying-new-beauty-brands-by-generation/
The New Consumer. (2025). Main factors that influence trying a new beauty brand among millennial and Gen Z consumers in the United States in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1659396/us-trying-new-beauty-brands-by-generation/
The New Consumer. "Main Factors That Influence Trying a New Beauty Brand among Millennial and Gen Z Consumers in The United States in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Oct 2025, /statistics/1659396/us-trying-new-beauty-brands-by-generation/
The New Consumer, Main factors that influence trying a new beauty brand among millennial and Gen Z consumers in the United States in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1659396/us-trying-new-beauty-brands-by-generation/ (last visited July 25, 2026)
Main factors that influence trying a new beauty brand among millennial and Gen Z consumers in the United States in 2025 [Graph], The New Consumer, October 4, 2025. [Online]. Available: /statistics/1659396/us-trying-new-beauty-brands-by-generation/
