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Most searched skin care trends worldwide on social media in 2024, by social media platform

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Source

Release date

December 2024

Region

Worldwide

Survey time period

2024

Supplementary notes

The source specifies that it calculated the total TikTok, Pinterest and Instagram tags of 'skin care' over the past year. 

Citation formats

Most searched skin care trends worldwide by social media platform 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 7, 2025

In 2024, natural skincare was the top skin care trend online, with a total of over **** million mentions across social media platforms TikTok, Pinterest and Instagram. The skin care trend, which demonstrates the huge consumer interest for natural ingredients and sustainable beauty routines,  garnered the most attention on Instagram, which accounted for the majority of its mentions.  

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