In 2025, Gen Z consumers in the United States spent around *** billion U.S. dollars on both skin care products and fragrances. Makeup attracted around *** billion U.S. dollars from the same age group.
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BCG. (May 14, 2025). Spending of Gen Z beauty consumers in the United States in 2025, by segment (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1659399/us-spending-on-beauty-by-gen-z/
BCG. "Spending of Gen Z beauty consumers in the United States in 2025, by segment (in billion U.S. dollars)." Chart. May 14, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1659399/us-spending-on-beauty-by-gen-z/
BCG. (2025). Spending of Gen Z beauty consumers in the United States in 2025, by segment (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1659399/us-spending-on-beauty-by-gen-z/
BCG. "Spending of Gen Z Beauty Consumers in The United States in 2025, by Segment (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 May 2025, /statistics/1659399/us-spending-on-beauty-by-gen-z/
BCG, Spending of Gen Z beauty consumers in the United States in 2025, by segment (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1659399/us-spending-on-beauty-by-gen-z/ (last visited July 26, 2026)
Spending of Gen Z beauty consumers in the United States in 2025, by segment (in billion U.S. dollars) [Graph], BCG, May 14, 2025. [Online]. Available: /statistics/1659399/us-spending-on-beauty-by-gen-z/
