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Most searched fragrance trends worldwide on social media in 2025, by average monthly searches

© ÌÇÐÄÆƽâ°æ 2026
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Sources

Release date

January 2026

Region

Worldwide

Survey time period

January 2025 to December 2025

Supplementary notes

The source specifies that the data refers to the top five fragrance hashtags on TikTok during the specified period.

Citation formats

Most searched fragrance trends worldwide on social media 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 6, 2026

In 2025, sweet fragrances were the top fragrance trend online, with a total mentions on TikTok. Milk fragrances followed in second place with average monthly hashtags.

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Fragrance market in the U.S.Celebrity beauty brandsCosmetics in CanadaGlobal prestige/luxury cosmetics Fragrance e-commerce
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