Respondents were owners of new 2025 model-year vehicles who were surveyed after 90 days of ownership.
Supplementary notes
*Brand is not rank eligible because it does not meet study award criteria.
The 2025 U.S. Tech Experience Index (TXI) Study is based on responses from 76,230 owners of new 2025 model-year vehicles who were surveyed after 90 days of ownership. The study was fielded from June 2024 through May 2025 based on vehicles registered from March 2024 through February 2025.
Citation formats
Innovation rankings of selected automotive brands in the U.S. 2025, by brand
According to a survey conducted between 2024 and 2025, the automotive brand Genesis had the highest overall innovation ranking in the United States, scoring *** out of a possible 1,000 point scale. Cadillac was the second highest-ranking brand, with a score of *** points.
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J.D. Power. (August 21, 2025). Overall innovation rankings of selected automotive brands in the United States in 2025, by brand [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1661245/innovation-rankings-of-automotive-brands-in-us-by-brand/
J.D. Power. "Overall innovation rankings of selected automotive brands in the United States in 2025, by brand." Chart. August 21, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1661245/innovation-rankings-of-automotive-brands-in-us-by-brand/
J.D. Power. (2025). Overall innovation rankings of selected automotive brands in the United States in 2025, by brand. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1661245/innovation-rankings-of-automotive-brands-in-us-by-brand/
J.D. Power. "Overall Innovation Rankings of Selected Automotive Brands in The United States in 2025, by Brand." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Aug 2025, /statistics/1661245/innovation-rankings-of-automotive-brands-in-us-by-brand/
J.D. Power, Overall innovation rankings of selected automotive brands in the United States in 2025, by brand ÌÇÐÄÆƽâ°æ, /statistics/1661245/innovation-rankings-of-automotive-brands-in-us-by-brand/ (last visited August 05, 2026)
Overall innovation rankings of selected automotive brands in the United States in 2025, by brand [Graph], J.D. Power, August 21, 2025. [Online]. Available: /statistics/1661245/innovation-rankings-of-automotive-brands-in-us-by-brand/
