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Preferred purchase channels for beauty products among teenagers in the United States in 2025

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Sources

Release date

May 2025

Region

United States

Survey time period

April 2025

Number of respondents

1,239 respondents

Age group

13-18 years

Supplementary notes

The source does not justify missing percentage points to 100 percent.

Citation formats

Favorite purchase channel for beauty products among teenagers in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 2, 2026

In the United States, under ** percent of teenagers in 2025 preferred to purchase beauty products at Walmart. This was the retail channel with the highest percentage among teens, closely followed by Ultra, which captured the preference of ** percent of teen consumers.

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