In 2025, the main influence for teenagers in the United States when it came to beauty purchase decisions was parents, selected by ** percent of teens. Friends were the top influence for ** percent of young consumers, while beauty influencers were only pointed out by ** percent.
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BCG. (May 14, 2025). Main people to influence beauty purchase decisions of teenagers in the United States in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1659402/us-influences-on-beauty-teen-purchases/
BCG. "Main people to influence beauty purchase decisions of teenagers in the United States in 2025." Chart. May 14, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1659402/us-influences-on-beauty-teen-purchases/
BCG. (2025). Main people to influence beauty purchase decisions of teenagers in the United States in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1659402/us-influences-on-beauty-teen-purchases/
BCG. "Main People to Influence Beauty Purchase Decisions of Teenagers in The United States in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 May 2025, /statistics/1659402/us-influences-on-beauty-teen-purchases/
BCG, Main people to influence beauty purchase decisions of teenagers in the United States in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1659402/us-influences-on-beauty-teen-purchases/ (last visited August 02, 2026)
Main people to influence beauty purchase decisions of teenagers in the United States in 2025 [Graph], BCG, May 14, 2025. [Online]. Available: /statistics/1659402/us-influences-on-beauty-teen-purchases/
