The source explains that missing percentage points to 100 percent make up the population with a neutral preference.
The release date is the date of access.
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
Citation formats
Mexico: shopping channel preference for beauty products 2022, by generation
In 2022, about 38 percent of Gen Z consumers in Mexico said they would prefer to do most of their beauty product shopping online if they could. At 41 percent, millennials were even more keen on shopping mostly online for beauty items, given the choice.
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Klarna. (May 26, 2023). Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for beauty products in Mexico in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1387149/mostly-online-vs-offline-shopping-beauty-mexico/
Klarna. "Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for beauty products in Mexico in 2022." Chart. May 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1387149/mostly-online-vs-offline-shopping-beauty-mexico/
Klarna. (2023). Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for beauty products in Mexico in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1387149/mostly-online-vs-offline-shopping-beauty-mexico/
Klarna. "Share of Gen Z and Millennial Consumers That Would Prefer to Shop Mostly Online/In-store for Beauty Products in Mexico in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 May 2023, /statistics/1387149/mostly-online-vs-offline-shopping-beauty-mexico/
Klarna, Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for beauty products in Mexico in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1387149/mostly-online-vs-offline-shopping-beauty-mexico/ (last visited July 27, 2026)
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for beauty products in Mexico in 2022 [Graph], Klarna, May 26, 2023. [Online]. Available: /statistics/1387149/mostly-online-vs-offline-shopping-beauty-mexico/
