Hair care market in Italy - statistics & facts
Hair care treatments and products have always been a great ally for people of all ages and gender. Whether it is about changing one’s hair color, repairing damaged hair, or fighting dandruff, practically everybody owns and regularly uses at least a few hair care products, especially shampoos and conditioners, the most popular of all. As of 2021, hair care made up 22 percent of the global cosmetic market and generated approximately 84.4 billion U.S. dollars, but it is set to grow even further in the future. In Italy, this figure is expected to reach roughly 1.2 billion euros by 2022, mostly through offline sales, before experiencing a decrease over the coming years.
