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Leading channels for hair care product discovery among U.S. Gen Z in 2024

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Source

Release date

April 2024

Region

United States

Survey time period

March 2024

Number of respondents

3,500 respondents

Special properties

Female hair care buyers

Supplementary notes

Access date used as release date.

The number of Gen Z women surveyed was not specified. 

Citation formats

U.S.: leading information sources among Gen Z hair care buyers 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 30, 2024

While nearly **** of female American consumers belonging to Generation Z found their new hair care products in-store in 2024, about ** percent of respondents were exploring recommendations from friends, family, and social media sites, as well. Different types of videos on TikTok seemed to have an especially large influence.

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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per month, billed annually 1
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For teams of up to 99 users
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