The survey question was as follows: "Which of the following decorative cosmetic products have you bought online or in-store (adj. and adv.) in the past 4 weeks? (multi-pick)".
For more information, please consult the methodology.
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Most purchased decorative cosmetic products by Gen Z consumers in the U.S. 2025
In 2025, * was the most commonly purchased decorative cosmetic product by Gen Z consumers in the United States. While ** percent of them purchased this item online or at a store, ** percent acquired mascara, and ** percent bought powder.
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ÌÇÐÄÆƽâ°æ. (October 22, 2025). Most purchased decorative cosmetic products by Gen Z consumers in the United States in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1659408/us-decorative-cosmetics-most-purchased-by-gen-z/
ÌÇÐÄÆƽâ°æ. "Most purchased decorative cosmetic products by Gen Z consumers in the United States in 2025." Chart. October 22, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1659408/us-decorative-cosmetics-most-purchased-by-gen-z/
ÌÇÐÄÆƽâ°æ. (2025). Most purchased decorative cosmetic products by Gen Z consumers in the United States in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1659408/us-decorative-cosmetics-most-purchased-by-gen-z/
ÌÇÐÄÆƽâ°æ. "Most Purchased Decorative Cosmetic Products by Gen Z Consumers in The United States in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Oct 2025, /statistics/1659408/us-decorative-cosmetics-most-purchased-by-gen-z/
ÌÇÐÄÆƽâ°æ, Most purchased decorative cosmetic products by Gen Z consumers in the United States in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1659408/us-decorative-cosmetics-most-purchased-by-gen-z/ (last visited July 28, 2026)
Most purchased decorative cosmetic products by Gen Z consumers in the United States in 2025 [Graph], ÌÇÐÄÆƽâ°æ, October 22, 2025. [Online]. Available: /statistics/1659408/us-decorative-cosmetics-most-purchased-by-gen-z/
